Successful public relations hinges on the ethics of its practitioners. To help members navigate ethics principles and applications, the national society created, and continues to maintain, the PRSA Code of Ethics. Under the Code, widely regarded as the industry standard, members pledge to core values and principles.

The national Society offers its members various resources — the PRSA Code of Ethics, Professional Standards Advisories, topical analyses and case studies — to make the topic of ethics more accessible. You can find these resources here.  Additionally, PRSA declared September as “Ethics Month” and dedicates its monthly newsletter and programming to ethics topics.

Bringing Ethics to Life in Chicago

The Chicago Chapter supports the national PRSA Code of Ethics by providing ongoing awareness and education. Listed below are resources and support our members receive:

  • Ethics-related content in the monthly chapter e-newsletter

  • Integration of ethics topics in the chapter’s programming. In the past, this has included events hosted by Chicago-area pros who speak specifically on ethics topics

  • Real-time case studies, where we encourage members to submit their real-life issues and how they were addressed by the guidance of the Code of Ethics


Advocacy at PRSA is a broad-based public affairs program for members and the public relations profession. The national advocacy program focuses on three core areas: the business value of public relations, ethics and diversity within the profession. PRSA researches, tracks and speaks out on current issues impacting the industry, all while promoting the Society’s Code of Ethics. The PRSA Advocacy Advisory Board (AAB) drives the program to deliver the value of thought leadership and public advocacy on members’ behalf.  You can learn more about the national advocacy program here.

Similar to the Ethics program, the Chicago Chapter integrates advocacy-related topics into its regular programming, and includes advocacy information in communications materials to members.

For More Information

Please send an email to Dr. Toya Webb, 2021 Ethics Committee Chair, with any questions at [email protected].