Live Webinar: Managing Crisis Communications and Meeting Expectations: Your Voice in this Conversation


When: Tues., Sept. 15, 2020; 5:30 - 6:30 p.m.
Where: Virtual Webinar

Registration for Chicago chapter members is FREE.
Registration for non-members is $10 (proceeds will support the Young Professionals Network).

When crisis strikes an organization, proper communication with all audiences involved inevitably has a profound impact on the outcome. But how do organizations anticipate and prepare for crises? How can PR professionals formulate effective crisis communications plans that net positive results? And, more importantly, what does effective crisis communication look like in action? PRSA Chicago will dive deeper into a real-life crisis communications case study.

On Thanksgiving Day 2019, a devastating fire that broke out at the African Safari Wildlife Park in Port Clinton, Ohio, rippled through a barn and killed 10 animals. As the park and its staff began the process of recovering from the loss, they enlisted the help of Public Communications Inc. to tell the story with heightened sensitivity and care, keeping audiences informed the entire time. Despite the tragedy and loss, consistent messaging and proactive crisis communications helped guide the park’s post-crisis reputation recovery plan.

PRSA Chicago will take a deep dive into this intriguing crisis communications study to learn more about the client and agency’s experience, lessons learned and how the crisis was handled.


Holly Hunt
President | African Safari Wildlife Park

Holly Hunt, along with her father, Brian Hunt, have owned and operated the African Safari Wildlife Park, an Accredited Drive-Thru Safari Park and Zoo, near the shores of Lake Erie, Ohio for over 50 years. Since African Safari’s inception, the park has housed more than 500 exotic and domestic animals. Under Hunt’s leadership, African Safari Wildlife Park has become a staple in the local community as a family-oriented, fun, and educational destination for all ages all while promoting an appreciation of wildlife. 

Hunt has been the President of African Safari Wildlife Park since 2000.

Throughout her many years with African Safari Wildlife Park, she has done many jobs- from file clerk, local government affairs, Guest Services, writing permits, marketing and advertising, and even animal transport attendant. Holly earned her Bachelor’s Degree in Business Administration from Hillsdale College and MBA from the University of Detroit. As an owner and President of African Safari Wildlife Park and International Animal Exchange, Inc, Hunt regularly consults with zoos, regulators, and scientists on improving animal regulations, welfare, nutrition, exhibitry, and conservation. She has worked closely with government agencies around the USA and the world to establish dialog that promotes global conservation initiatives through compromise, cooperation, and best practices. 

Kelsey Keller
Director | African Safari Wildlife Park

Kelsey Keller has worked directly with Holly Hunt, President of African Safari Wildlife Park and International Animal Exchange, Inc since 2012. Graduating with a Bachelor’s of Science Zoology Degree from Michigan State University, Keller began an internship with IAE/African Safari Wildlife Park in the spring of 2012 and then became a permanent member of the team later that fall. Keller has done it all – from ordering Gift Shop merchandise, making animal diets, managing Staff, animal transports and permitting, to designing and building state-of-the-art exhibits. Keller was Director of Animal Operations from 2012 through 2016, Acting General Manager from 2016 until 2020, when she was promoted to Director of African Safari Wildlife Park. Kelsey also maintains a Technical Advisory role at International Animal Exchange, Inc.

Additionally, Keller has been the media contact and the central point of contact for all of African Safari Wildlife Park’s marketing, press communications, and promotional items since 2016.  Keller has played an integral role in developing the Park’s branding and their growing social media presence.


Jill Allread, APR
CEO | Public Communications Inc.

As a senior strategist, counselor and agency owner, Jill Allread counsels a wide variety of regional and national clients to enhance their brand and reputation and to navigate crises by more effectively telling their story through strategic communications. 

She joined PCI’s ownership team in 1994, after a decade of reporting and editing for daily newspapers. Today she provides counsel to companies, associations and nonprofit organizations on issues including many related to animal health and welfare, and public health.

She is internationally recognized for her work assisting institutions, such as zoos, aquariums and marine parks, that have animals in professional care. Among clients she counseled are the World Zoo and Aquarium Association, Association of Zoos and Aquariums, the Alliance of Marine Mammal Parks and Aquariums, International Crane Foundation, Dian Fossey Gorilla Fund, American Veterinary Medicine Association, International Marine Animal Trainers Association and more than a three dozen institutions with animals in professional care.

A frequent national speaker and trainer, she has instructed at NOAA’s National Marine Mammal Health and Stranding Network conferences and presented at the American Association of Zoo Veterinarians (AAZV), the Elephant Managers Association (EMA), American Association of Zookeepers Association (AAZA), and professional meetings.

She co-authored a chapter for the 7th edition of Zoo and Wild Animal Medicine (ZAWAM) textbook titled “Culture and media shifts put animal care in new light posing new challenges and opportunities for veterinarians.”  She also authored a chapter in the PR News Crisis Management Guidebook titled: “Culture shifts hold animals in new light, pose new challenges.”

In April 2017, Allread joined an animal welfare and crisis management panel for the American Bar Association’s Trial, Tort and Insurance Practice Section Conference sharing insights into the changing roles of animals in society and the ethical and legal discussions that are resulting from shifting attitudes. 

An active civil leader, Allread volunteers her professional expertise to international groups working for the welfare of elephants including the Elephant Endotheliotropic Herpesviruses (EEHV) Task Force and the National Elephant TB advisory group.

Can’t attend the live virtual webinar? Register for the event, and we’ll send out a link to the recording after the live event.

Questions? Please email Kayee Ip and Tiffany Briggs Low, Programming co-chairs at [email protected].

Program Details


$0.00 Chicago Chapter Member: FREE

$10.00 Non-member (Proceeds will support the Young Professionals Network)

All ticket sales are final. Substitutions may be made at any time.

September 15, 2020
5:30 PM CDT - 6:30 PM CDT

Live Webinar