Unlocking Your Brand Purpose to Drive Business Impact

About LUNCHEON Program

According to a Forbes article by former contributor Cheryl Conner, developing brand loyalty takes “more than a good product” as “customers aren’t just looking to buy something. They are looking to buy into something.” Says Aaron Kwittken, global chairman and CEO of KWT Global in his PRWeek article, “the idea of good corporate citizenship has been around for years, but it’s more of a business imperative today than ever before.”

Also, recently CEOs of America's largest companies, represented by the Business Roundtable, made headlines when they reframed the purpose of business and corporations. No longer was it just about shareholder value but more about the responsibility to help build a strong and sustainable economic future in the United States.  

Let us keep this conversation ongoing.

PRSA Chicago will highlight the role of purpose-driven public relations and corporate purpose—and the surge in “purpose-washing” and inauthentic activations—with leading Chicago area communications professionals to explore:

  • how purpose-driven public relations supports company purpose; 
  • the role of PR practitioners and communicators in activating a company purpose via corporate citizenship; and,
  • how purpose and corporate citizenship impacts employees and current and future work.

When: Tuesday, May 19; 11:30 a.m.-1:30 p.m.
Where: Petterino's;
Banquet entrance at 50 W. Randolph St.


Steven Collens
Steven Collens is CEO of MATTER, the healthcare technology incubator and innovation center. MATTER opened in February 2015 and nurtures entrepreneurs and innovators building next-generation health IT, medical device, diagnostic and biopharma technologies. MATTER works with more than 200 healthcare technology ventures and the company partners with dozens of industry-leading companies, health systems and universities. Collens is also senior advisor at Pritzker Group Venture Capital.

Prior to assuming his current role, Collens was senior vice president at Pritzker Group, the investment firm led by Tony and J.B. Pritzker. In that capacity, he led the team that created 1871, Chicago’s center for digital startups that now houses more than 400 early-stage companies. He previously worked at Abbott in a variety of domestic and international functions, including product management, policy and public affairs. In 2005, Collens helped found ConstantWellness.com to give patients control over their health data and allow healthcare providers to coordinate care of their patients. Prior to Abbott, Collens served as legislative assistant to U.S. Senator Carol Moseley-Braun.

Collens holds an MBA from Northwestern University’s Kellogg School of Management and a BA from Washington University in St. Louis. He serves on the boards of 1871, Hubbard Street Dance Chicago and the Chicago High School for the Arts, and is a member of ChicagoNEXT, Mayor Lori Lightfoot’s council on technology and innovation. He is also a Leadership Greater Chicago fellow and a member of the Economic Club of Chicago and the Commercial Club of Chicago.

Emily Dreke
Vice President of Development and Communications, Chicago Foundation for Women
Stay tuned for Emily's headshot and bio!

Tara Leweling
Vice President, Stakeholder Relations and Corporate Thought Leadership, Allstate
Stay tuned for Tara's headshot and bio!

Laura Sutphen
Executive Vice President/Executive Director, Global Head of Social Purpose, Golin
Stay tuned for Laura's headshot and bio!


Chandler Goodman
Director, Gagen MacDonald
Chandler Goodman uses his passion for language and storytelling, as well as analytical problem-solving capabilities, to design communication strategies that create clarity from chaos, motivate and inspire employees, enhance corporate reputations, and improve business performance.

Now in his second tenure with Gagen MacDonald, in addition to advising clients, Goodman plays a leadership role in the firm’s thought leadership practice, assessing how changes in technology, culture, demographics and economics are reshaping the role that corporations play in society, and the role communications plays in corporations.

Before rejoining Gagen MacDonald, Goodman played a leadership role on the Corporate Communications team at Lundbeck, a global pharmaceutical company focused on brain disorders. At Lundbeck, Goodman initially led sales force communications for the company’s neurology business unit, helping numerous sales and marketing leaders express their visions and operating priorities, and build their team’s culture. Most recently, Goodman led Lundbeck’s U.S. corporate reputation efforts, including U.S. media relations, executive communications, community relations, and brand ambassadorship.

Goodman was initially with Gagen MacDonald for eight years, during which time he had long standing working relationships with numerous clients, including helping a leading insurance company implement a significant business transformation (which included a major divestiture); assisting one of the nation’s largest electric utilities simultaneously implement new HR, finance, procurement, and logistics systems; and working with numerous large pharmaceutical companies to revitalize their approaches to sales force communications.

Outside of work, Goodman is an improviser and sketch comedy writer who performs regularly at Chicago’s iO Theater and CIC Theater. He is a graduate of Colgate University in Hamilton, New York, where he earned his degree in Political Science.

Questions? Please email Kayee Ip and Tiffany Briggs Low, Programming co-chairs at at [email protected].

Program Details


$45.00 Chicago Chapter Member
$50.00 after 12:00 am May 17
$40.00 Earlybird rate before May 1

$55.00 Non-member
$60.00 after 12:00 am May 17

$40.00 Student (School name/email required upon registering)

All ticket sales are final. Substitutions may be made at any time.

May 19, 2020
11:30 AM CDT - 1:30 PM CDT

150 N. Dearborn (Banquet entrance at 50 W. Randolph St.)
Chicago, IL 60601
Venue website