The Good, The Bad & The Ugly of Artificial Intelligence on Public Relations: Luncheon Panel

About Program

What is artificial intelligence? And what kind of impact has AI already made, or will make on the public relations industry? AI industry leaders talk about the good, the bad and the possible ugly of artificial intelligence on public relations.

Will AI spawn the end of the public relations? Is AI the PR practitioner’s existential crisis? Will computers capable of intelligent behavior become an asset or a liability to public relations practitioners?

Join us Tuesday, Feb. 19 from 11:30 a.m.-1:30 p.m. CST at Petterino’s, 150 N. Dearborn (Private banquet entrance on W. Randolph St.)


  • Andrew Cross, SVP Public Relations, Walker Sands Communications

    As SVP Public Relations and a Partner at Walker Sands, Cross oversees the firm’s Chicago PR department. His experience is in developing strategic programs that sit at the intersection of media relations, content development and digital marketing. He works with technology companies to establish credibility, acquire customers and gain market share. Under Cross' leadership, Walker Sands has also been named a top 5 technology agency and the No. 1 agency to work for in America by the Holmes Report.

  • Marc Zionts, Chief Executive Officer, Automated Insights
    Marc Zionts is a technology executive and entrepreneur who’s been successfully leading companies since 1987. He currently serves as the CEO of Automated Insights, a Vista Equity Partners owned company. Zionts is also an Independent Board Director for Pivot 3, TEOCO, and Friends of the Earth, an environmental group based in Washington, D.C. Zionts earned a BS in industrial design and MS in management from the Georgia Institute of Technology.

Suburban Chicago chapter members: You are eligible to register at the Chicago chapter member rate. Send and email to to request the member discount code.

Dietary restrictions? Email by Friday, Feb. 15.

Questions? Email Sarah Hanel, APR, and Kayee Ip, 2019 Programming co-chairs at

Program Details


$45.00 Chicago Chapter Member
$50.00 after 12:00 am February 17
$40.00 Earlybird rate before January 27

$55.00 Non-member
$60.00 after 12:00 am February 17

All ticket sales are final. Substitutions may be made at any time.

Are you a student or young professional? We are giving away one free Professional Development Program ticket. Send an email to for details on how to apply to win a free ticket!

February 19, 2019
11:30 AM - 1:30 PM

150 N. Dearborn (Banquet entrance at 50 W. Randolph St.)
Chicago, IL 60601
Venue website