2019 Skyline Award Winners
CONGRATULATIONS TO ALL 2019 SKYLINE AWARD WINNERS!
INDIVIDUAL AWARD HONOREES
Chicago PR Professional of the Year:
Gene Reineke, Chairman and Founder, Hawthorne Strategy Group
Chicago PR Young Professional of the Year:
Brienna LaCoste, Senior Account Executive, Flowers Communications Group
BEST OF SKYLINE WINNER
Prosocial: Changing the Conversation Around 13 Reasons Why
Netflix and Zeno Group (Global Communications)
Best of Skyline Finalists
- Expanding a Digital Paw Print
KemperLesnik and Healthy Paws Pet Insurance (Media Relations - Consumer Services)
- Growing Brand Awareness for Rabobank
Rabobank and CBD Marketing (Reputation/Brand Management, Business - Companies With Sales of More Than $500 Million to $10 Billion)
- Illinois is #AmazingForAll
Illinois Office of Tourism and TimeZoneOne (Events and Observances, Seven or Fewer Days - Associations/Government/Nonprofit Organizations)
- Werther’s Original Wins with CANDY LAND: The Werther’s Caramel Edition Game for National Caramel Day
Werther’s Original and Agency H5 (Events and Observances, Seven or Fewer Days - Consumer Products
Skyline Award Winners
- Frozen Assets: Balance Your Plate by NESTLE
FoodMinds, a division of Padilla (Influencer Marketing to Expand Awareness -Micro-Influencers) - ACI Student Stories
Associated Colleges of Illinois (Most Effective Campaign on a Shoe String Budget ($5,000 or Less) - Nonprofit Organizations) - 2017-2018 Associated Colleges of Illinois Annual Report
Associated Colleges of Illinois and ef Design Group, Inc. (Annual Reports) - Milk-Bone Dog of the Year Award
Milk-Bone and Carat (Integrated Communications - Consumer Products - Packaged Goods) - More Than a Home Makeover: Showcasing the Mission of the Illinois Governor’s Mansion Renovation
Illinois Governor's Mansion Association (Reputation/Brand Management - Associations/Governments/Nonprofit
Organizations) - The Walgreens Expressions Challenge
Walgreens and GoldStar Communications (Community Relations -Business Services) - Preserving Open Space for Oak Brook
Oak Brook Park District and Public Communications Inc. (Public Affairs - Associations/Governments/Nonprofit Organizations) - It's a War Going On
The Salvation Army Metropolitan Division and P3 Media (Influencer marketing as Part of a Larger Campaign) - Reaching Culturally Diverse Audiences to Increase Patient Visits
Howard Brown Health and Public Communications Inc. (Best SEM) - Let’s Talk About PrEP, Baby: Integrated Approach to Raising Awareness of HIV Preventative Among Diverse Audiences
Howard Brown Health and Public Communications Inc. (Multicultural Public Relations) - Scout by Miller Heiman Group Product Launch
Miller Heiman Group and Walker Sands Communications (Marketing, Business To Business – Products) - SAIC's Biannual Magazine Showcases Artistic Practices You Can Taste, Feel, Smell, and Hear
School of the Art Institute of Chicago (Magazines) - WHAT’S NEW IN COTTON™
Cotton Council International and Cramer-Krasselt (C-K) (Content Marketing - Business Products) - National Roller Coaster Day with Cedar Fair
Cedar Fair Entertainment Company and Cramer-Krasselt (C-K) (Integrated Communications - Consumer Products - Consumer Services) - Illinois is #AmazingForAll
Illinois Office of Tourism and TimeZoneOne (Events and Observances, Seven or Fewer Days - Associations/Government/Nonprofit Organizations) - Expanding a Digital Paw Print
KemperLesnik and Healthy Paws Pet Insurance (Media Relations - Consumer Services) - School of the Art Institute of Chicago Gains Global Recognition on Architecture's Biggest Stage
School of the Art Institute of Chicago (Event and Observances - More Than Seven Days - Associations/Government/Nonprofit Organizations - Federal Home Loan Bank of Chicago bebolD&Inspire Campaign
Federal Home Loan Bank of Chicago and Flowers Communications Group (Internal Communications, Use of Branded Content - Fewer Than 1,000 Employees) - Beat the Heat
Gatorade and FleishmanHillard (Best Use of Branded Content - Arts, Sports and Entertainment Sports and Entertainment - Integrated Marketing Launch for Blue Diamond Almond Protein Powder
Blue Diamond and CBD Marketing (Integrated Communications - Business to Business) - Town/Gown Community Service Project
First Alert and L.C. Williams & Associates (Most Effective Corporate Social Responsibility Campaign) - 60 Years of Firsts
First Alert and L.C. Williams & Associates (Events and Observances, More Than Seven Days - Business Products) - Boise Paper "Procurement Education" Campaign
Boise Paper and L.C. Williams & Associates (Integrated Communications - Business to Business) - Onelink Safe & Sound Launch
First Alert and L.C. Williams & Associates (Marketing - Consumer Products - Packaged Goods) - Driving Connections: KitchenAid Brings Golf and Cooking Enthusiasts Together
KitchenAid / Whirlpool Corporation and KemperLesnik (Best Sponsorship Activation) - “Sleep Works for You” Campaign
The American Academy of Sleep Medicine (AASM) and L.C. Williams & Associates (Integrated Communications) - Associations/Government/Nonprofit Organizations) - School of the Art Institute of Chicago Gains Global Recognition on Architecture's Biggest Stage
School of the Art Institute of Chicago (Integrated Communications - Associations/Government/Nonprofit Organizations) - Changing the Conversation on Gun Violence: A Public Health Crisis
American Medical Association (Public Service - Associations/Government/Nonprofit Organizations) - Creating a Differentiated Voice of Authority on Cryptocurrency
Foley & Lardner LLP and Greentarget (Content Marketing - Business Services) - Hooked on Function
Hook & Albert and Zapwater Communications, Inc. (Media Relations - Consumer Products - Non-Packaged Goods) - Great Wolf Lodge Spreads the Howl to Illinois with its Gurnee Grand Opening
Great Wolf Lodge and Agency H5 (Events and Observances - Seven Or Fewer Days - Consumer Services) - Bloggers Take to the Skies and Go #UPINTHEFINNAIR
Finnair and Zapwater Communications, Inc. (Blogger Campaigns) - Growing Brand Awareness for Rabobank
Rabobank and CBD Marketing (Reputation/Brand Management, Business - Companies With Sales of More Than $500 Million to $10 Billion) - Check-In at Hotel Zachary
Hotel Zachary and Zapwater Communications, Inc. (Marketing - Consumer Services - Travel and Tourism/Hospitality) - Frontier Airlines World Mastercard Relaunch
Barclays and O'Malley Hansen Communications (Influencer Marketing to Expand Awareness -Macro-Influencers) - Werther’s Original Wins with CANDY LAND: The Werther’s Caramel Edition Game for National Caramel Day
Werther’s Original and Agency H5 (Events and Observances, Seven or Fewer Days - Consumer Products - Hurricanes and Wildfires: Awareness in the Face of Catastrophe
Aon and KemperLesnik (Media Relations - Business-To-Business) - Corona Light x Sugarfina Product Launch
Corona Light and Zeno Group (Media Relations - Consumer Products - Food & Beverage)
Award of Excellence Winners
- Johnsonville Tailgate Wedding
Johnsonville and Current (Creative Tactics) - Illinois Frank Lloyd Wright Trail
Illinois Office of Tourism and TimeZoneOne (Media Relations - Associations/Governments/Nonprofit Organizations) - ACI Reporter
Associated Colleges of Illinois (Digital Newsletters) - Milk-Bone Dog of the Year Award
Milk-Bone and Carat (EVENTS AND OBSERVANCES - Seven Or Fewer Days - Consumer Products) - Step Inside the People’s House: The Illinois Governor’s Mansion Grand Reopening Weekend
Illinois Governor's Mansion Association (EVENTS AND OBSERVANCES - Seven Or Fewer Days - Associations/Government/Nonprofit Organizations) - More Than a Home Makeover: Showcasing the Mission of the Illinois Governor’s Mansion Renovation
Illinois Governor's Mansion Association (MEDIA RELATIONS - Associations/Governments/Nonprofit Organizations) - Immersive Storytelling Highlights Advocate Children’s Hospital’s Tiniest Patients
Advocate Health Care (Advocate Aurora Health) (Best Use of Social Stories) - Providing Chimpanzees Sanctuary Retirement
Chimp Haven and Public Communications Inc. (PROGRAM AWARD CATEGORIES - INTEGRATED COMMUNICATIONS - Associations/Government/Nonprofit Organizations) - Reclassifying the Female Condom: Leveraging Media to Advocate for Sexual Health Equity
AIDS Foundation of Chicago and Public Communications Inc. (PUBLIC AFFAIRS - Associations/Governments/Nonprofit Organizations) - Valeo CES Media Relations
Valeo and Walker Sands Communications (Media Relations - Business-To-Business) - Sportscar Together Day 2018
Porsche Cars North America and Cramer-Krasselt (C-K) (EVENTS AND OBSERVANCES - Seven Or Fewer Days - Consumer Products) - Sprout Social Brands Get Real Campaign
Sprout Social and Walker Sands Communications (BEST USE OF BRANDED CONTENT - Business to Business) - Making a Splash with Chicago’s First Floating Green: 2018 KPMG Women’s PGA Championship Media Day PGA of America
KemperLesnik (EVENTS AND OBSERVANCES - Seven Or Fewer Days - Consumer Services) - Pasta, The Way It Should Be™
TreeHouse Foods, Branded Pasta and Cramer-Krasselt (C-K) (INTEGRATED COMMUNICATIONS - Consumer Products - Packaged Goods) - Chicago Park District Black History Month Video - “A Chi Kid, The World is Yours”
Chicago Park District and Flowers Communications Group (Online Videos) - Jack Daniel’s: 2018 National Whiskey Sour Day
Jack Daniel's and Flowers Communications Group (EVENTS AND OBSERVANCES - Seven Or Fewer Days - Consumer Products) - The Black McDonald's Operators Association of Chicago and Northwest Indiana: “Black Panther” Screening and Panel
The Black McDonald's Operators Association of Chicago and Northwest Indiana and Flowers Communications Group (Multicultural Public Relations) - Toward A More Perfect Union: Café Bustelo Café Collabs
J.M. Smucker - Cafe Bustelo and Ketchum (Multicultural Public Relations) - NIKE Chicago: Summer of Basketball Campaign
NIKE and Flowers Communications Group (Multicultural Public Relations) - AT&T: Believe Chicago
AT&T and Flowers Communications Group (Multicultural Public Relations) - Google.org's DuSable Museum Grant
Google and Kivvit (Creative Tactics) - American Egg Board: The Incredible Egg Dishes Up Its Versatility Super Power
American Egg Board and Ketchum (INTEGRATED COMMUNICATIONS - Consumer Products - Food & Beverage) - From Street to Sky – Elevating Skydeck Chicago Skydeck
Chicago and Zapwater Communications, Inc. (Marketing - Consumer Services - Travel and Tourism/Hospitality - Hunt's and Patrick Mahomes - For the Love of Ketchup
Conagra Brands and Endeavor (MARKETING - Consumer Products - Food and Beverages) - Chef Boyardee Remix
Conagra Brands and Havas (INTEGRATED COMMUNICATIONS - Consumer Products - Food & Beverage) - Chicago Wolves 25th Anniversary Season
Chicago Wolves and TimeZoneOne (EVENTS AND OBSERVANCES - More Than Seven Days - Associations/Government/Nonprofit Organizations) - School of the Art Institute of Chicago Gains Global Recognition on Architecture's Biggest Stage
School of the Art Institute of Chicago (Global Communications) - Creating a Differentiated Voice of Authority on Cryptocurrency
Foley & Lardner LLP and Greentarget (Marketing - Business To Business - Professional and/or Financial Services) - FROM SCREENSHOT TO SUNSCREEN: BOOKING INFLUENCER-APPROVED VACATIONS STRAIGHT FROM YOUR PHONE WITH FAIRMONT MAYAKOBA, REWARDSTYLE AND LIKETOKNOW.IT
Fairmont Mayakoba and Zapwater Communications, Inc. (INFLUENCER MARKETING TO EXPAND AWARENESS - Micro-Influencers) - Step Into Amazing with Cedar Fair Influencers
Cedar Fair Entertainment Company and Cramer-Krasselt (C-K) (INFLUENCER MARKETING AS PART OF A LARGER CAMPAIGN) - Unifying One AMA with a side dish of appreciation
American Medical Association (Internal Communications - Associations/Government/Nonprofit Organizations) - Updating AMA’s strategic messaging and equipping messengers to tell our story
American Medical Association and West Wing Writers (Reputation/Brand Management - Associations/Governments/Nonprofit Organizations - Chicago’s Big Night – The Opening of TAO Chicago
TAO Chicago and Agency H5 (EVENTS AND OBSERVANCES - Seven Or Fewer Days - Consumer Products) - Fit for a King: Auctioning Off Elvis’ Private Jet
Ritchie Bros. and KemperLesnik (Media Relations - Business-To-Business)