On Demand Webinar: Managing Crisis Communications and Meeting Expectations: Your Voice in this Conversation


This webinar took place on Tuesday, September 15, 2020.

You will receive the product link in within 1-2 business days of placing your order.

When crisis strikes an organization, proper communication with all audiences involved inevitably has a profound impact on the outcome. But how do organizations anticipate and prepare for crises? How can PR professionals formulate effective crisis communications plans that net positive results? And, more importantly, what does effective crisis communication look like in action? PRSA Chicago will dive deeper into a real-life crisis communications case study.

On Thanksgiving Day 2019, a devastating fire that broke out at the African Safari Wildlife Park in Port Clinton, Ohio, rippled through a barn and killed 10 animals. As the park and its staff began the process of recovering from the loss, they enlisted the help of Public Communications Inc. to tell the story with heightened sensitivity and care, keeping audiences informed the entire time. Despite the tragedy and loss, consistent messaging and proactive crisis communications helped guide the park’s post-crisis reputation recovery plan.

PRSA Chicago will take a deep dive into this intriguing crisis communications study to learn more about the client and agency’s experience, lessons learned and how the crisis was handled.