On Demand Webinar: Unlocking Your Brand Purpose to Drive Business Impact


This webinar took place on Wednesday, July 15, 2020.

You will receive the product link in within 1-2 business days of placing your order.

According to a Forbes article by former contributor Cheryl Conner, developing brand loyalty takes “more than a good product” as “customers aren’t just looking to buy something. They are looking to buy into something.” Says Aaron Kwittken, global chairman and CEO of KWT Global in his PRWeek article, “the idea of good corporate citizenship has been around for years, but it’s more of a business imperative today than ever before.”

Also, recently CEOs of America's largest companies, represented by the Business Roundtable, made headlines when they reframed the purpose of business and corporations. No longer was it just about shareholder value but more about the responsibility to help build a strong and sustainable economic future in the United States.  

Let us keep this conversation ongoing and learn how leading organizations might be adapting their brand purpose during the COVID-19 pandemic.

PRSA Chicago will highlight the role of purpose-driven public relations and corporate purpose—and the surge in “purpose-washing” and inauthentic activations—with leading Chicago area communications professionals to explore:

  • how purpose-driven public relations supports company purpose and its impact on the public relations industry across different sectors including the nonprofit associations and the healthcare sectors; 
  • the role of PR practitioners and communicators in activating a company or organization’s purpose via corporate citizenship; and,
  • how purpose and corporate citizenship impacts employees and current and future work.