Michelle Flowers Diversity Fellowship Program


Award:  Two Annual Renewable Awards.  Each at $3,000

Established in 2019, the PRSA Chicago Michelle Flowers Diversity Fellowship Program is designed to attract, recruit and retain people of color to the practice of public relations and communications. While multicultural consumers move from the minority to the majority in the U.S., according to the Bureau of Labor Statistics, the ethnic makeup of the PR industry in the U.S. is 87.9% white, 8.3% African American, 2.6% Asian American, and 5.7% Hispanic American. PRSA Chicago is committed to investing in the educational development of the next generation of multicultural PR professionals with financial assistance and employment opportunities. Its Diversity Fellowship Program will help attract and train more diverse professionals, creating a robust pipeline of new talent.

Two awards, each in the amount of $3,000, will be presented to talented communications students who are of African-American/Black, Hispanic/Latino, Asian, Native American, Alaskan Native or Pacific Island ancestry who are rising juniors.  The award will include a summer internship at a Chicago agency affiliated with PRSA Chicago between the Diversity Fellow’s junior and senior year. The award is then renewable for the Fellow’s senior year based on attaining a 3.0 GPA.   

Following graduation, the Diversity Fellows will be considered for additional employment opportunities at PRSA Chicago member agencies. Membership in the Public Relations Student Society of America (PRSSA) is preferred, but is not a requirement.


Click here to review eligibility, application requirements and submit your application.


A visionary public relations and marketing entrepreneur, Michelle Flowers Welch is an award-winning expert in the field of multicultural communications. She founded Flowers Communications Group, one of the nation’s top multicultural integrated marketing agencies, in 1991. One of her firm’s core values is focused on cultivating the next generation of multicultural communications practitioners. In support of Flowers Welch’s lifelong commitment to diversity in the public relations industry, Flowers Communications Group is a founding sponsor of the PRSA Chicago Michelle Flowers Diversity Fellowship Program. 

A strategic, innovative thought leader, Flowers Welch serves as a trusted senior counselor to clients and an inspiring mentor to young professionals.  Before she discovered her love of agency life, her career included PR roles in corporate, nonprofit and government.  She began her career in agency public relations at Golin/Harris and later joined Burrell Communications Group to pursue her desire to work in ethnic marketing.

Flowers Welch holds a master’s degree in advertising from Northwestern University and is a magna cum laude graduate of Winston-Salem State University.  Her firm has received more than 100 industry awards for communications excellence.  A charter inductee into Northwestern University’s Medill Hall of Fame, Flowers Welch is the recipient of the Publicity Club of Chicago’s Lifetime Achievement Award, a member of the PR News Hall of Fame, and was named PRSA Chicago’s 2017 Distinguished Senior Leader.

For More Information

Contact Demar Anderson, Michelle Flowers and Mailee Garcia, Diversity & Inclusion Committee co-chairs at [email protected] with questions or for more information.