2020 Skyline Award Winners

CONGRATULATIONS TO ALL 2020 SKYLINE AWARD WINNERS!

PERSONALITY AWARD WINNERS

Organization of the Year: Weber Shandwick
Professional of the Year: Kimberly Eberl, Owner, Motion Agency
Young Professional of the Year: Kisa Mugwanya, Account Executive, FleishmanHillard
Diversity & Inclusion Team Champion: Glenn Eden, Executive Vice President, Weber Shandwick
Team of the Year: Zeno Group, Goodyear Tire & Rubber Company

BEST OF SKYLINE WINNER

COTTON USA™ Expert Outlooks
Cramer-Krasselt and COTTON USA™ (Global Communications)

Best of Skyline Finalists

  • Advancing Care at Hyatt: Hyatt Corporation and Gagen MacDonald (Global Communications)
  • Bienvenue à Montréal: Tourisme Montréal and Zapata Communications, Inc. (Best Earned Media Relations)
  • #DipResponsibly on Game Day: Marzetti Veggie Dips, T. Marzetti Company and Cramer-Krasselt (Best Use of Data Analytics)
  • How Lime Won the Chicago Scooter Pilot: Culloton + Bauer Luce (Public Affairs)
  • Leading the national conversation on health care: An employee engagement strategy: American Medical Association (Internal Communications)
  • Pilot Flying J Declares National Road Trip Day: Pilot Flying J and Zeno Group (Events and Observances - Less Than Seven Days-Business Products)

Skyline Award Winners

  • Alpha Kappa Alpha Sorority Incorporated Mobile Mammography Unit Tour*
    Alpha Kappa Alpha Sorority Incorporated and Flowers Communications Group (Best in Healthcare - Associations/Government/Nonprofit Organizations)
  • She's In Business
    DOVE Chocolate, Weber Shandwick and BBDO (Community Relations - Business Products)
  • Overcoming Negative Perceptions of Pace’s ADA Paratransit Service Through Education
    Pace and Gatesman (Community Relations - Business Services)
  • Creating a Scientific Brand for Astellas: the Astellas Corporate Scientific Innovation Narrative
    Astellas Pharma Inc. (Chicago-based) and Arc Bio Communications (Corporate Branding - Business Products)
  • She's In Business
    DOVE Chocolate, Weber Shandwick and BBDO (Corporate Social Responsibility - Business Products)
  • How 3,146 Positive Media Stories Mitigated 175 Brand Issues for Applebee’s
    Applebee's and Current Global (Crisis & Issues Management)
  • Blue Door Neighborhood Center: Welcome, Our Door Is Open!
    Blue Cross and Blue Shield of Illinois (Events and Observances - Less Than Seven Days - Business Services)
  • A Recipe for Success: Fruits and Veggies Are Key Ingredients for Healthier, Happier Lives
    Produce for Better Health Foundation and Padilla | FoodMinds (Integrated Communications - Associations/Government/Nonprofit Organizations)
  • L.C. Williams & Associates and Pulmonary Fibrosis Foundation – Not Everyone Breathes Easy
    Pulmonary Fibrosis Foundation (Integrated Communications - Associations/Government/Nonprofit Organizations)
  • It's Gonna Be Maytag
    Maytag, Ketchum and Digitas (Integrated Communications - Consumer Products - Consumer Services)
  • A View from the Top - Skydeck Chicago Reaches New Heights
    Skydeck Chicago and Zapwater Communications (Integrated Communications - Consumer Services)
  • Advancing Care at Hyatt
    Hyatt Hotels Corporation and Gagen MacDonald (Internal Communications - Business - More Than 10,000 Employees)
  • Reese's Swap Shop
    The Hershey Company, FleishmanHillard and Anomaly (New Product Launch - Consumer Products)
  • Heavy Equipment Auction Becomes Top Tier Media Goldmine
    Ritchie Bros. and KemperLesnik (Product Brand Development - Business to Business)
  • #DipResponsibly on Game Day
    Marzetti Veggie Dips, T. Marzetti Company and Cramer-Krasselt (C-K) (Product Brand Development - Consumer Products)
  • Legalize Illinois: Cannabis Legalization and Social Justice
    Legalize Illinois and Kivvit (Public Affairs - Associations/Governments/Nonprofit Organizations)
  • Porsche Macan Augmented Reality
    Porsche Cars North America, Cramer-Krasselt and PHD (Best Brand Content)
  • Speak Up: Bringing More Women’s Voices to Tech Conferences
    Ensono and Walker Sands (Best Earned Media Relations - Business-to-Business)
  • NEw to MArket: Residents Find Home Made Better at NEMA Chicago
    NEMA Chicago and Zapwater Communications (Best Earned Media Relations - Consumer Products)
  • Modelo Fighting Chance Concert Series
    Modelo and Zeno Group (Best Earned Media Relations - Consumer Products)
  • Felischa Marye's 'BIGGER' TV Show
    Felischa Marye's 'BIGGER' TV Show and Flowers Communications Group (Best Earned Media Relations - Consumer Services)
  • How MilkPEP Combined Art & Science to Source Authentic Voices
    Milk Processor Education Program (MilkPEP) and Weber Shandwick (Best Influencer Marketing)
  • The Illinois Lottery Show Us Your App!
    Camelot Illinois/Illinois Lottery and Flowers Communications Group (Best Sponsorship Activation)
  • Red Bull and Shure: Sports Soundscapes
    Shure and Red Bull and Havas Formula (Best Use of Broadcast/Film/Video)
  • Tropicana Vitamin C Meter AR Lens
    Tropicana Products, Inc., Cramer-Krasselt (C-K) and OMD (Best Use of Digital Marketing)
  • Using Digital Advertising to Raise Open Enrollment Awareness and Drive Clinic Visits
    Howard Brown Health and Public Communication Inc. (Best Use of Digital Marketing)
  • Operation: Newsletter
    American College of Surgeons and Weber Shandwick (Best Use of Print/Online Publishing)
  • #WhyIVaccinate: Taking Twitter by Storm to Spread the Truth about Vaccination
    The Infectious Diseases Society of America (IDSA) and Public Communications Inc. (PCI) (Best Use of Social Media)
  • Faces of the Illinois Lottery
    Camelot Illinois/Illinois Lottery and Grisko LLC (Best Use of Social Media)

Award of Excellence Winners

  • Porsche Macan Augmented Reality
    Porsche Cars North America, Cramer-Krasselt and PHD (Best in Technology - Business)
  • Celebrating First Responders
    Cooper Tire and APCO Worldwide (Community Relations - Associations/ Government/ Nonprofit Organizations)
  • Interim Fly Quiet Program Public Involvement
    Federal Aviation Administration/HMMH and Grisko LLC (Community Relations - Associations/ Government/ Nonprofit Organizations)
  • Alpha Kappa Alpha Sorority Incorporated Mobile Mammography Unit Tour*
    Alpha Kappa Alpha Sorority Incorporated and Flowers Communications Group (Community Relations - Associations/ Government/ Nonprofit Organizations)
  • Wildlife Park Reputation Safe After Deadly Fire
    African Safari Wildlife Park and Public Communications Inc. (Crisis & Issues Management)
  • Protecting the Patient-Physician Relationship and Women's Health
    American Medical Association (Integrated Communications - Associations/Government/Nonprofit Organizations)
  • Worth Saving - Raising awareness about Endodontists
    American Association of Endodontists (AAE) and APCO Worldwide (Integrated Communications - Associations/Government/Nonprofit Organizations)
  • DominAyton with Rockin’ Protein
    Shamrock Farms and Current Global (Integrated Communications - Consumer Products - Consumer Services)
  • Harnessing the power of leaders: Aligning strategy and vision to empower leaders through “The LEADER”
    Advocate Aurora Health (Internal Communications - Associations/Government/Nonprofit Organizations)
  • HBCU 4 Life: A Call to Action
    Alpha Kappa Alpha Sorority Inc/ Flowers Communications Group (Multicultural Marketing)
  • Sikich and Britax emphasize safety and convenience with creative car seat launch
    Britax Child Safety and Sikich Public Relations (New Product Launch - Consumer Products)
  • Better Your Bake
    Nielsen-Massey Vanillas and Wilks Communications Group (Product Brand Development - Consumer Products)
  • Leading the Charge Against E-cigarettes and Vaping
    American Medical Association (Public Affairs - Associations/Governments/Nonprofit Organizations)
  • Alzheimer’s Association United Campaign
    Alzheimer’s Association and Cramer-Krasselt (C-K) (Public Affairs - Associations/Governments/Nonprofit Organizations)
  • 2018 - 2019 Associated Colleges of Illinois Annual Report
    Associated Colleges of Illinois and ef Design Group, Inc. (Best Annual Report)
  • My Y Story.
    YMCA of the USA and 160over90 (Best Brand Content)
  • Operation: Newsletter
    American College of Surgeons and Weber Shandwick (Best Brand Content)
  • #DipResponsibly on Game Day
    Marzetti Veggie Dips, T. Marzetti Company and Cramer-Krasselt (C-K) (Best Brand Content)
  • Saving a Heroic Neurosurgeon in War-Torn Syria
    Syrian American Council and Michelle R. Taylor, Exigent PR (Best Earned Media Relations - Associations/Government/Nonprofit Organizations)
  • Buy Happiness – Rent a Finn
    Visit Finland and Zapwater Communications (Best Earned Media Relations - Associations/Government/Nonprofit Organizations)
  • Using Media Relations to Raise Awareness for Holocaust Education with Echoes & Reflections
    Echoes & Reflections and Grisko LLC (Best Earned Media Relations - Associations/Government/Nonprofit Organizations)
  • Detroit Tigers and Lions Official Beverage Partnership Announcements
    Coppercraft Distillery and Wilks Communications Group (Best Earned Media Relations - Consumer Products)
  • Jack Daniel's "Strikes Gold" in the U.S. with Jack Daniel's No.27 Gold Tennessee Whiskey
    Jack Daniel's and Flowers Communications Group (Best Earned Media Relations - Consumer Products)
  • TransUnion Rent Reporting
    TransUnion (Best Earned Media Relations - Consumer Products)
  • A MORE FASHIONABLE FINLAND WITH #ANTHROINFINLAND
    Visit Finland and Zapwater Communications (Best Influencer Marketing)
  • Lose Your Veginity
    MorningStar Farms and Weber Shandwick (Best Influencer Marketing)
  • COTTON USA™ Expert Outlooks
    Cotton Council International and Cramer-Krasselt (Best Influencer Marketing)
  • A Celebration of Diversity – Chicago Park District Video Series
    Chicago Park District and Flowers Communications Group (Best Use of Broadcast/Film/Video)
  • 2019 Cheez-It Bowl: Master of Cheez
    Kellogg, Weber Shandwick and Starcom (Best Use of Broadcast/Film/Video)
  • Associated Colleges of Illinois Member Employment Data
    Associated Colleges of Illinois (Best Use of Data/Analytics)
  • Tropicana Vitamin C Meter on Snapchat
    Tropicana Products, Inc., Cramer-Krasselt (C-K) and OMD (Best Use of Digital Marketing)
  • Reviving a Fledgling Magazine
    Berkeley Research Group and Greentarget (Best Use of Print/Online Publishing)
  • Dil Se: Heart Health Campaign for the South Asian Community
    Advocate Aurora Health (Best Use of Social Media)
  • Lose Your Veginity
    MorningStar Farms and Weber Shandwick (Best Use of Social Media)
  • 2019 Cheez-It Bowl: Master of Cheez
    Kellogg, Weber Shandwick and Starcom (Best Use of Social Media)
  • Pets of River North Fundraiser
    Paws Squad Project and Goldstar Communications (Community Relations - Associations/ Government/ Nonprofit Organizations)