2020 Skyline Award Winners
CONGRATULATIONS TO ALL 2020 SKYLINE AWARD WINNERS!
PERSONALITY AWARD WINNERS
Organization of the Year: Weber Shandwick
Professional of the Year: Kimberly Eberl, Owner, Motion Agency
Young Professional of the Year: Kisa Mugwanya, Account Executive, FleishmanHillard
Diversity & Inclusion Team Champion: Glenn Eden, Executive Vice President, Weber Shandwick
Team of the Year: Zeno Group, Goodyear Tire & Rubber Company
BEST OF SKYLINE WINNER
COTTON USA™ Expert Outlooks
Cramer-Krasselt and COTTON USA™ (Global Communications)
Best of Skyline Finalists
- Advancing Care at Hyatt: Hyatt Corporation and Gagen MacDonald (Global Communications)
- Bienvenue à Montréal: Tourisme Montréal and Zapata Communications, Inc. (Best Earned Media Relations)
- #DipResponsibly on Game Day: Marzetti Veggie Dips, T. Marzetti Company and Cramer-Krasselt (Best Use of Data Analytics)
- How Lime Won the Chicago Scooter Pilot: Culloton + Bauer Luce (Public Affairs)
- Leading the national conversation on health care: An employee engagement strategy: American Medical Association (Internal Communications)
- Pilot Flying J Declares National Road Trip Day: Pilot Flying J and Zeno Group (Events and Observances - Less Than Seven Days-Business Products)
Skyline Award Winners
- Alpha Kappa Alpha Sorority Incorporated Mobile Mammography Unit Tour*
Alpha Kappa Alpha Sorority Incorporated and Flowers Communications Group (Best in Healthcare - Associations/Government/Nonprofit Organizations) - She's In Business
DOVE Chocolate, Weber Shandwick and BBDO (Community Relations - Business Products) - Overcoming Negative Perceptions of Pace’s ADA Paratransit Service Through Education
Pace and Gatesman (Community Relations - Business Services) - Creating a Scientific Brand for Astellas: the Astellas Corporate Scientific Innovation Narrative
Astellas Pharma Inc. (Chicago-based) and Arc Bio Communications (Corporate Branding - Business Products) - She's In Business
DOVE Chocolate, Weber Shandwick and BBDO (Corporate Social Responsibility - Business Products) - How 3,146 Positive Media Stories Mitigated 175 Brand Issues for Applebee’s
Applebee's and Current Global (Crisis & Issues Management) - Blue Door Neighborhood Center: Welcome, Our Door Is Open!
Blue Cross and Blue Shield of Illinois (Events and Observances - Less Than Seven Days - Business Services) - A Recipe for Success: Fruits and Veggies Are Key Ingredients for Healthier, Happier Lives
Produce for Better Health Foundation and Padilla | FoodMinds (Integrated Communications - Associations/Government/Nonprofit Organizations) - L.C. Williams & Associates and Pulmonary Fibrosis Foundation – Not Everyone Breathes Easy
Pulmonary Fibrosis Foundation (Integrated Communications - Associations/Government/Nonprofit Organizations) - It's Gonna Be Maytag
Maytag, Ketchum and Digitas (Integrated Communications - Consumer Products - Consumer Services) - A View from the Top - Skydeck Chicago Reaches New Heights
Skydeck Chicago and Zapwater Communications (Integrated Communications - Consumer Services) - Advancing Care at Hyatt
Hyatt Hotels Corporation and Gagen MacDonald (Internal Communications - Business - More Than 10,000 Employees) - Reese's Swap Shop
The Hershey Company, FleishmanHillard and Anomaly (New Product Launch - Consumer Products) - Heavy Equipment Auction Becomes Top Tier Media Goldmine
Ritchie Bros. and KemperLesnik (Product Brand Development - Business to Business) - #DipResponsibly on Game Day
Marzetti Veggie Dips, T. Marzetti Company and Cramer-Krasselt (C-K) (Product Brand Development - Consumer Products) - Legalize Illinois: Cannabis Legalization and Social Justice
Legalize Illinois and Kivvit (Public Affairs - Associations/Governments/Nonprofit Organizations) - Porsche Macan Augmented Reality
Porsche Cars North America, Cramer-Krasselt and PHD (Best Brand Content) - Speak Up: Bringing More Women’s Voices to Tech Conferences
Ensono and Walker Sands (Best Earned Media Relations - Business-to-Business) - NEw to MArket: Residents Find Home Made Better at NEMA Chicago
NEMA Chicago and Zapwater Communications (Best Earned Media Relations - Consumer Products) - Modelo Fighting Chance Concert Series
Modelo and Zeno Group (Best Earned Media Relations - Consumer Products) - Felischa Marye's 'BIGGER' TV Show
Felischa Marye's 'BIGGER' TV Show and Flowers Communications Group (Best Earned Media Relations - Consumer Services) - How MilkPEP Combined Art & Science to Source Authentic Voices
Milk Processor Education Program (MilkPEP) and Weber Shandwick (Best Influencer Marketing) - The Illinois Lottery Show Us Your App!
Camelot Illinois/Illinois Lottery and Flowers Communications Group (Best Sponsorship Activation) - Red Bull and Shure: Sports Soundscapes
Shure and Red Bull and Havas Formula (Best Use of Broadcast/Film/Video) - Tropicana Vitamin C Meter AR Lens
Tropicana Products, Inc., Cramer-Krasselt (C-K) and OMD (Best Use of Digital Marketing) - Using Digital Advertising to Raise Open Enrollment Awareness and Drive Clinic Visits
Howard Brown Health and Public Communication Inc. (Best Use of Digital Marketing) - Operation: Newsletter
American College of Surgeons and Weber Shandwick (Best Use of Print/Online Publishing) - #WhyIVaccinate: Taking Twitter by Storm to Spread the Truth about Vaccination
The Infectious Diseases Society of America (IDSA) and Public Communications Inc. (PCI) (Best Use of Social Media) - Faces of the Illinois Lottery
Camelot Illinois/Illinois Lottery and Grisko LLC (Best Use of Social Media)
Award of Excellence Winners
- Porsche Macan Augmented Reality
Porsche Cars North America, Cramer-Krasselt and PHD (Best in Technology - Business) - Celebrating First Responders
Cooper Tire and APCO Worldwide (Community Relations - Associations/ Government/ Nonprofit Organizations) - Interim Fly Quiet Program Public Involvement
Federal Aviation Administration/HMMH and Grisko LLC (Community Relations - Associations/ Government/ Nonprofit Organizations) - Alpha Kappa Alpha Sorority Incorporated Mobile Mammography Unit Tour*
Alpha Kappa Alpha Sorority Incorporated and Flowers Communications Group (Community Relations - Associations/ Government/ Nonprofit Organizations) - Wildlife Park Reputation Safe After Deadly Fire
African Safari Wildlife Park and Public Communications Inc. (Crisis & Issues Management) - Protecting the Patient-Physician Relationship and Women's Health
American Medical Association (Integrated Communications - Associations/Government/Nonprofit Organizations) - Worth Saving - Raising awareness about Endodontists
American Association of Endodontists (AAE) and APCO Worldwide (Integrated Communications - Associations/Government/Nonprofit Organizations) - DominAyton with Rockin’ Protein
Shamrock Farms and Current Global (Integrated Communications - Consumer Products - Consumer Services) - Harnessing the power of leaders: Aligning strategy and vision to empower leaders through “The LEADER”
Advocate Aurora Health (Internal Communications - Associations/Government/Nonprofit Organizations) - HBCU 4 Life: A Call to Action
Alpha Kappa Alpha Sorority Inc/ Flowers Communications Group (Multicultural Marketing) - Sikich and Britax emphasize safety and convenience with creative car seat launch
Britax Child Safety and Sikich Public Relations (New Product Launch - Consumer Products) - Better Your Bake
Nielsen-Massey Vanillas and Wilks Communications Group (Product Brand Development - Consumer Products) - Leading the Charge Against E-cigarettes and Vaping
American Medical Association (Public Affairs - Associations/Governments/Nonprofit Organizations) - Alzheimer’s Association United Campaign
Alzheimer’s Association and Cramer-Krasselt (C-K) (Public Affairs - Associations/Governments/Nonprofit Organizations) - 2018 - 2019 Associated Colleges of Illinois Annual Report
Associated Colleges of Illinois and ef Design Group, Inc. (Best Annual Report) - My Y Story.
YMCA of the USA and 160over90 (Best Brand Content) - Operation: Newsletter
American College of Surgeons and Weber Shandwick (Best Brand Content) - #DipResponsibly on Game Day
Marzetti Veggie Dips, T. Marzetti Company and Cramer-Krasselt (C-K) (Best Brand Content) - Saving a Heroic Neurosurgeon in War-Torn Syria
Syrian American Council and Michelle R. Taylor, Exigent PR (Best Earned Media Relations - Associations/Government/Nonprofit Organizations) - Buy Happiness – Rent a Finn
Visit Finland and Zapwater Communications (Best Earned Media Relations - Associations/Government/Nonprofit Organizations) - Using Media Relations to Raise Awareness for Holocaust Education with Echoes & Reflections
Echoes & Reflections and Grisko LLC (Best Earned Media Relations - Associations/Government/Nonprofit Organizations) - Detroit Tigers and Lions Official Beverage Partnership Announcements
Coppercraft Distillery and Wilks Communications Group (Best Earned Media Relations - Consumer Products) - Jack Daniel's "Strikes Gold" in the U.S. with Jack Daniel's No.27 Gold Tennessee Whiskey
Jack Daniel's and Flowers Communications Group (Best Earned Media Relations - Consumer Products) - TransUnion Rent Reporting
TransUnion (Best Earned Media Relations - Consumer Products) - A MORE FASHIONABLE FINLAND WITH #ANTHROINFINLAND
Visit Finland and Zapwater Communications (Best Influencer Marketing) - Lose Your Veginity
MorningStar Farms and Weber Shandwick (Best Influencer Marketing) - COTTON USA™ Expert Outlooks
Cotton Council International and Cramer-Krasselt (Best Influencer Marketing) - A Celebration of Diversity – Chicago Park District Video Series
Chicago Park District and Flowers Communications Group (Best Use of Broadcast/Film/Video) - 2019 Cheez-It Bowl: Master of Cheez
Kellogg, Weber Shandwick and Starcom (Best Use of Broadcast/Film/Video) - Associated Colleges of Illinois Member Employment Data
Associated Colleges of Illinois (Best Use of Data/Analytics) - Tropicana Vitamin C Meter on Snapchat
Tropicana Products, Inc., Cramer-Krasselt (C-K) and OMD (Best Use of Digital Marketing) - Reviving a Fledgling Magazine
Berkeley Research Group and Greentarget (Best Use of Print/Online Publishing) - Dil Se: Heart Health Campaign for the South Asian Community
Advocate Aurora Health (Best Use of Social Media) - Lose Your Veginity
MorningStar Farms and Weber Shandwick (Best Use of Social Media) - 2019 Cheez-It Bowl: Master of Cheez
Kellogg, Weber Shandwick and Starcom (Best Use of Social Media) - Pets of River North Fundraiser
Paws Squad Project and Goldstar Communications (Community Relations - Associations/ Government/ Nonprofit Organizations)
